The Journey- Part II

After much reflection, I noticed some trends throughout the past hundred or so years in business. With the advent of the industrial revolution, corporations were formed to extract as much profit from natural resources and employees as possible. The skill at which the corporations were successfull at this extraction caused a backlash on two fronts from the next generation.

Politically, laws were passed to limit the degree to which these corporations were able to exploit the resources and people. Socially, non profits, charitable organizations were formed to counterbalance the heartlessness of the corporations. These entities were very good at meeting needs, but were always having to rely on the whims of the public to keep them funded.

In light of these two major trends, I began to wonder what the next major trend would be. How would my generation change the way business is done for future generations? I began to see a merging of the previous two paradigms. What if the new corporations allowed the consumer oportunity to make a difference just by buying products? Everytime they shopped the consumer could choose to suppurt various causes just by deciding what they want to buy. How would this flesh out? What form would it take?

In Part III, I will reveal my humble attempt to merge the two worlds.